Global retail media ad spend is expected to reach $140 billion in 2024. While search and display ads will play a major role in retail media’s growth, retailers are also introducing in-store offerings and offsite advertising opportunities through social and connected TV platforms. Groceryshop’s agenda will tackle how brands best optimize their retail media ad spend, execute effective campaigns, and collaborate internally and with external partners to drive retail media success. We will also address the retail media offerings retailers are building to stand out and challenges that must still be addressed to justify additional investment from brands.

While inflation is cooling, retail theft, a tight labor market, M&A activity, and investment in grocery from adjacent retail sectors are all collectively shaping grocery. Our agenda addresses how grocery and CPG organizations navigate changing economic and market conditions, find creative ways to unlock profitability, and leverage new technologies to drive efficiencies across their organization. Uncover new ways to boost productivity, grow margins, and future-proof your company.

Following its massive adoption by consumers, Generative AI is now being embraced by retailers and brands as a tool for creativity and automation. Additionally, organizations continue to experiment with machine learning and predictive analytics in supply chain, sales, store operations, and merchandising. Groceryshop will highlight the AI applications showing the most promise and driving meaningful business outcomes. With new technology, comes challenges and risks, so our agenda will also address the infrastructure and teams needed to implement and scale AI quickly yet responsibly.

Sophisticated loyalty programs, mobile apps that allow for easy toggling between in-store and online modes and in-store QR codes that unlock digital discounts are all helping retailers and brands unify in-store and online shopping. Organizations are also providing multiple options for checkout, fulfillment and delivery to drive convenience and experimenting with shoppable video, personalization tools and social commerce to guide consumers seamlessly from awareness to purchase. Our agenda will show how these digital capabilities and others can deliver the best shopping experiences for consumers.

Silos and old-fashioned ways of thinking can set back businesses and inhibit growth. Groceryshop will spotlight companies revamping their teams, fostering innovation, and adopting new business processes to better collaborate across their organization. Beyond internal efforts, our agenda also addresses how companies are restructuring their relationships with commercial partners, agencies and technology providers to fast-track growth.